The Duke of Edinburgh's Award has unveiled a new logo after a rebranding exercise The logo, which reflects the fact that the award is more commonly known as DofE , incorporates the Duke of Edinburgh's personal cipher - two Ps crossed and a crown. The cipher is used as royal recognition of achievement of an award. The logo was designed by design agency ArthurSteenHorneAdamson, which also created new imagery incorporating photographs of DofE participants taken by photographers Marksteen Adamson and Fergus Burnett. ASHA also developed branding that incorporates gold, silver and bronze stripes to reflect the different levels of DofE awards. Peter Westgarth, chief executive of the Duke of Edinburgh's Award, said: "Demand from young people wanting to take part in DofE programmes continues to grow year on year. By updating our brand, we hope to gain more immediate recognition and to appeal to even more young people, and to increase the number of adult volunteers who help young people to achieve their full potential."
For more information and to see the new logo visit www.dofe.org
Source Third Sector Online
Prince’s Trust Helps Communities Cash In
Young people from across the UK are invited to apply for funding of up to £5,000 to carry out activities that benefit their local communities. Sponsored by the Royal Bank of Scotland, the Prince’s Trust Community Cash Awards offers grants for people aged between 14 and 25 to carry out projects such as running a local magazine or holding sex education workshops in schools. The scheme is specifically targeted at youngsters who are still in school but are struggling, or people who have left school and are either unemployed or working less than 16 hours a week. Grants of up to £1,000 are available for people aged 14-16, whilst £5,000 is up for grabs for 16-25 year-olds. Eligible projects must be run by the young people and bring a clear benefit to their local community. Formal groups and organisations are not allowed to apply, and funding cannot be used for expeditions, overseas travel or fundraising. One of the programme’s success stories is 19-year-old Jahmaine Brown from Sheffield. Jahmaine got caught up in gang culture and violence at an early age, and was eventually sent to prison. Following his release, he was given a Community Cash Award to put together a DVD describing his experiences with the aim of stopping other youngsters making the same mistakes as he did. The DVD is to be shown in schools, youth clubs and prisons. For more information about the Community Cash Awards, visit: the Prince’s Trust website at: www.princes-trust.org.uk and enter ‘Community Cash Awards’ in the search box, where you can apply online or call free on 0800 842842 Source: Prince’s Trust
